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Multichannel

Louis Vuitton ramps up social media, mobile engagement efforts

September 29, 2010

Interbrand taps Louis Vuitton as world's most valuable luxury brand

 

By Peter Finocchiaro

NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media such as Facebook and via streaming video on mobile phones, according to executive from the brand at Advertising Week.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior, Rizzoli to release book on Lady Art project
  5. Dior dives into French Riviera with escapist fragrance
  6. Hermès showcases the surreal for spring campaign
  7. US luxury car market expected to double in next decade: BCG
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Fendi pays homage to artist with playful puppet fall campaign
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