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Louis Vuitton ramps up social media, mobile engagement efforts

September 29, 2010

Interbrand taps Louis Vuitton as world's most valuable luxury brand

 

By Peter Finocchiaro

NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media such as Facebook and via streaming video on mobile phones, according to executive from the brand at Advertising Week.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  2. Lamborghini heads to French Alps for women-led driving series
  3. Burberry, EssilorLuxottica renew licensing deal
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Dior builds five-story statement flagship in Beijing
  6. Laura Burdese to succeed Bulgari CEO
  7. Luxury Women to Watch 2017
  8. Happy Holidays!
  9. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  10. US luxury car market expected to double in next decade: BCG
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Off the Cuff: Getting to know luxury’s top-tier talent in 2025